Our vision
...IS TO LIVE IN A MORE GIVING WORLD.
That’s why for over 20 years our mission has been to transform giving by helping our clients maximise their social return on investment
Our vision
...IS TO LIVE IN A MORE GIVING WORLD.
That’s why for over 20 years our mission has been to transform giving by helping our clients maximise their social return on investment
Philanthropy
Are you an NGO? We will help you increase your philanthropy fundraising performance through breakthrough strategies, programmes and initiatives.
Community
Investment
For corporates and their Foundations, we help you create and deliver impactful programmes and collaborations with NGOs and their wider communities.
Cause
Marketing
For brands, we help you transform your social equity and create differentiated campaigns that deliver competitive advantage and societal impact.
They say
“Paul Gillespie and his team have provided the Dr. Martens Foundation with outstanding strategic advice and insight. As a newly formed Foundation (early 2021) they helped guide us with the creation of our vision & strategy, through to delivering an impactful global grants programme.
I would highly recommend Giving is Good as leaders in the community investment world."
Emily Reichwald, Chair Dr. Martens Global Foundation
They say
“Paul Gillespie and his team have provided the Dr. Martens Foundation with outstanding strategic advice and insight. As a newly formed Foundation (early 2021) they helped guide us with the creation of our vision & strategy, through to delivering an impactful global grants programme.
I would highly recommend Giving is Good as leaders in the community investment world."
Emily Reichwald, Chair Dr. Martens Global Foundation
Community
Investment
programmes
We work with Corporate Boards, CEOs, Corporate Foundations and Sustainability Directors to create and deliver Community Investment strategies that deliver a social return on investment (SROI).
We provide advice on strategy, implementation, evaluation and reporting.
Community
Investment
programmes
We work with Corporate Boards, CEOs, Corporate Foundations and Sustainability Directors to create and deliver Community Investment strategies that deliver a social return on investment (SROI).
We provide advice on strategy, implementation, evaluation and reporting.
Case Study – Dr. Martens
Background:
Dr. Martens is an iconic global brand and one of the most recognised footwear brands in the world, selling in excess of 14 million pairs of footwear annually in more than 60 countries. Dr. Martens culture is rooted in an approach of “doing the right thing” and in January 2021, when the company listed on the London Stock exchange a number of shareholders made significant donations to a newly created Dr. Martens Foundation.
Brief:
As experts in the world of Foundations, Giving is Good were selected to create a vision, strategy and programme for the newly formed Foundation. The objectives of the Foundation were threefold. Firstly, to deliver genuine lasting societal impact. Secondly, to build reputation and alignment with the brand and values of Dr. Martens. Thirdly, to create a compelling programme that would engage, inspire and unite employees across the world.
Results:
Giving is Good created a vision that focused on a cause heartland of social justice, that was able to deliver differentiation, a relevant and critical g-local social issue area and also be an expression of the DNA of the brand and values of Dr. Martens.
The grants strategy adopted a rigorous selection process and a depth (global flagship strategic grants) and a breadth (grass roots grants - put forward by employees) approach. This has maximised both social impact and employee engagement.
Cause marketing campaigns
We work with leading global brands to help create and build social equity and Leadership in the area(s) that provide the most opportunity for their brand by creating a competitive advantage via a differentiated ‘social’ strategy and campaigns.
Cause marketing campaigns
We work with leading global brands to help create and build social equity and Leadership in the area(s) that provide the most opportunity for their brand by creating a competitive advantage via a differentiated ‘social’ strategy and campaigns.
Case study - TJX (TK Maxx)
Background:
The Fashion Retail market has come under increasing pressure from stakeholders to act responsibly. TJX has always been a company to act with integrity. They recognised there was a real opportunity to ‘punch above their weight’ and create an innovative cause marketing strategy and programme in the retail marketplace.
Brief:
TJX has employed Giving is Good on several occasions over the past 10 years. Working in partnership, we have created cause marketing strategies and initiatives that look at ways TJX can find innovative ways to ensure they deliver business return. At the same time, these deliver positive social impact in the communities where they operate.
Results:
Building TJX brand reputation by +36%
High profile and award-winning Flagship cause marketing initiatives with Cancer Research UK and Comic Relief that have gone on to raise in excess of £70m
“We have worked with Giving is Good for more than a decade, as they really understand what works commercially for a business in the retail environment. They created our award-winning ‘Give Up Clothes for Good’ campaign, which has built our brand reputation since launch and has raised in excess of £40million for Cancer Research UK”
Jo Murphy, AVP Corporate Responsibility, TJX Europe
Philanthropy
fundraising
We work with a large network of philanthropists, Trustees, CEOs, Fundraising Directors and Senior Fundraisers to provide strategic philanthropy fundraising advice and support. We deliver best-in-class fundraising health checks, strategies, major appeals, engagement products (such as Appeal Boards and Giving Circles) and campaigns that ensure sustainable and significant income in the short, medium and long term. In the past decade our support has helped secure in excess of £250m in philanthropic income.
Philanthropy
fundraising
We work with a large network of philanthropists, Trustees, CEOs, Fundraising Directors and Senior Fundraisers to provide strategic philanthropy fundraising advice and support. We deliver best-in-class fundraising health checks, strategies, major appeals, engagement products (such as Appeal Boards and Giving Circles) and campaigns that ensure sustainable and significant income in the short, medium and long term. In the past decade our support has helped secure in excess of £250m in philanthropic income.
Case Study – Great Ormond Street Hospital
Background:
Background:
Great Ormond Street Hospital’s award-winning fundraising team has seen significant results over recent years but with a new major capital appeal about to be launched GOSH wanted to maximise the opportunity from philanthropy.
Brief:
Giving is Good was appointed in 2021 to create a new philanthropy strategy to ensure that there could be a step change in income to meet the scale of the ambitions of the charity over the next 10 years.
Results:
The recommendations outlined in the new strategy have seen the creation of a new structure, new innovative products and refined processes have been put in place. The new strategy is already delivering substantial returns and the private phase of the capital appeal is on target.
“Giving is Good’s strategic support and direction has been hugely beneficial to me and my team. One of the key focal points of their work has been to transform the philanthropy income here at Great Ormond Street Hospital by creating a new strategy and now they are helping us deliver it. If you need advice on philanthropy talk to Giving is Good!”
Liz Tait, Director of Fundraising, Great Ormond Street Hospital
The team
Founder Paul Gillespie and his team of associate consultants have built a reputation as market leaders in supporting Corporates, NGOs and Ultra High Net Worth Individuals to create positive societal impact.
Over the past 20 years they have advised the Boards of many of the largest companies in the world on cause marketing, community investment and have also worked with a host of leading global NGOs on philanthropy Fundraising.
Paul Gillespie initially worked in the corporate world with Procter and Gamble, which was followed by inspiring the public to give to the world’s most successful fundraising campaign at Comic Relief. More than 20 years ago he created Giving is Good and not only has he worked with the Boards of some of the largest companies in the world but he has also worked with leading philanthropists such as Bill Gates and Elton John. He is passionate about creating a world that is more giving. We all know that…..giving is good.
